Case: Absolute Verde 2019

Absolute Verde 2019: Ignite Your Green is the event title of the concluded Silver Jubilee Anniversary of LSGH 1994, LSGH’s Alumni Homecoming main hosts. The event was held last February 2019.

Phenom conceptualized a year-long campaign to generate the required traction & buzz. Complete with a three-pronged strategy of a teaser, visual clues & solutions campaign. Underpinned with support activation that generated funds for LSGH 1994’s charitable initiatives.